An additional resource for font styles is the following website: This online resource can help find and identify fonts. The wide range of weights available in both families provide several options necessary to create an effective typographic message. The font families may be used alone or in combination to create graphical interest.īelow are the commonly used faces within these approved type families and are available for purchase through TechCYTE at the University Book Store. Currently one of Identifonts ten most popular text sans-serif fonts. While the forms of the Univers have their roots in the old grotesque types, they also combine features which rebel against the past. Originally designed by Adrian Frutiger for Deberny & Peignot in 1957.
Its introduction prompted a reappraisal of the sans serif. The font family was designed by the genius Swiss type designer Adrian Frutiger. The Univers family of fonts designed by Adrian Frutiger more than forty years ago is one of the most innovative type creations of the modern age. Together, they reflect these two traits that embody Iowa State University. Univers is one of the most famous and popular sans serif typefaces in the world. Univers is a sans serif typeface with a clean, modern look.
ITC Berkeley is a traditional serif typeface. Univers font family series mainly provide ExtendedObl,ExtraBlack,ExtraBlackExt,ExtraBlackExtObl,ExtraBlackObl,Light,LightOblique,LightUltraCondensed,Medium. These two type families, highly versatile and highly legible, are compatible with each other as well as with our wordmark. Two type families have been carefully selected for graphic communications: ITC Berkeley Old Style and Univers.
Use Georgia or Trajan Pro as alternative body fonts.
Careful use of typography establishes a unique graphic look that is instantly identified with Iowa State, creating a cohesive, professional image. Use Helvetica or Univers as alternative header fonts when Myriad Pro is not available. The family has the advantage of having a v. Font, Font Family, Office fonts, Roman, Simple fonts, Thick fonts, Urban fonts. The font family Univers is one of the greatest typographic achievements of the second half of the 20th century. Released for the Lumitype-Photon in 1957 and as foundry type in 1958. The various styles are numbered, with the first digit designating the weight from light to bold (38) and the second the width from wide to narrow (39), with even numbers used for italics.
Our graphic communications reach many overlapping audiences and it is important that the university’s image is reflected clearly and consistently in all situations. Download Typeface Univers 1954 - Adrian Frutiger free. Designed by Adrian Frutiger at Deberny & Peignot as a coordinated family. Consistent use of typography is the foundation of the Iowa State brand standards.